Creating Brand Guidelines 101: Define Who You Are

Defined Brand  = Growth. Awareness. Brand Recognition.

Creating a clear brand guide is essential to growing your business. What are your brand colors? Fonts? Voice? Tone? 

Listing out who you want to be and following a clearly defined brand guide will create consistency over all your channels. 

First, let’s start with your goal.

Why are you creating a brand guide? Is its purpose to allow your internal team to better represent the business? Are you rebranding and want to have a neat package for relaunch? Are you in the initial stages and want to make sure everything is organized so you can hit the ground running?

Whatever your reasoning, clearly defining what you want out of your brand guide will save you time and create consistency for your clients.

Next, let’s look at your brand story.

You know the saying “if you don’t stand for anything, you’ll fall for everything”. Well this is true when creating a brand. What is your growth plan for your business? Why do you do what you do? What do you stand for? 

Clearly defining your vision, mission and core values will set the tone for the work that you do.

Now let's define your target market.

Knowing your target market will help you tailor your marketing efforts and reach bigger picture goals. Asking questions like the ones below will give you insight on who you are speaking to.

How old are they? What is their yearly income? Where are they located? 

Let’s talk about voice. 

Your brand voice is your brand’s personality and attitude across all your channels. It is another way to convey who you are to your clients. Think of your brand voice as a way for your brand story to come to life. 

Why typography Matters.

Your primary and secondary typeface is used in all print material, website design, logos, social posts - you name it! The purpose for defining typography is to establish consistency and brand recognition. 

Finally, choose your colors

There are no set in stone rules when it comes to choosing your brand colors. How do the colors make you feel? What do you want to convey? We suggest choosing 3 - 5 colors to create your brand color palette. Our favorite color combination generator is!

Color repetition is a key piece in your brand identity chart. 



Do you have a consistent brand image but are struggling with customer service? We’re giving you three tips to elevate your customer service skills here.

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