A Guide to Building An Online Community

Community: A feeling of fellowship with others

Tribe, community, girl squad. Whatever you call it, having a network of people who challenge you to grow is priceless. In a world full of the comparison game, we believe that community is so much more powerful than competition. So how do you find and build your community? We’re breaking it down for you below.

Thoughtfully Engage

When was the last time you took time out of your day to serve someone else? 

When we engage with others in a way that builds them up and take time to LISTEN and learn about them, we create relationships that are so much more meaningful. Don’t just like photos on Instagram and never talk. Ask questions, empower, compliment. I promise people will start doing the same for you.

Homework: Find two people on Instagram whether you know them or not and strike up a conversation in their DMs. Here’s a great intro: 

“Hey NAME, I know we’ve never had a chance to connect before, but my name is BLANK. I have been following you for a while and wanted to let you know how much I love your BLANK.”


When was the last time you had coffee with someone new? When was the last time you had coffee with someone new OUTSIDE of your industry?

If you stay within the confines of what you have always known, you will get bored because you aren’t GROWING. By challenging yourself to step outside of that comfort zone, you will be opened to opportunities and ideas that may not have presented themselves. 

Homework: Find a group to join, outside of your field or scope of comfortability Maybe it’s a book club. Maybe it’s a networking group. Maybe it’s even a board game and wine type of party! 

Be Vulnerable

Do you know why memes are so popular? Because they’re RELATABLE. When was the last time you were really honest about something that scares you for others to know?

Vulnerability is a powerful thing. It invites others in when the rest of the world is saying that what makes them different or embarrassed or scared or sad should be kept in the dark. We would rather follow and engage with someone who tells it like it is than someone who is #goals any day.

Homework: Take some time to think about what you’re embarrassed of. Is it that your kids eat basically all carbs and it gives you major parent guilt? Do you love all the Real Housewives and can recite them by name? Do you struggle with how you look? Whatever it is, write it out. Journal how you feel and why. Then share your entry with someone. It can be your partner, a friend, a stranger on the internet, or someone in your book club! I promise that when you share what’s on your heart with someone else it will make you feel a little less alone and you’ll gain a new member of your community.

Wanna be part of our community? You can find us on Instagram @highbrowlab.

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